Synthesia AI Video Platform Outdoes $100M in Annual Recurring Revenue

London’s Synthesia AI  platform has quietly crossed one of the most coveted milestones in enterprise tech: $100 million in annual recurring revenue.

That figure, disclosed by the company, marks a nearly 300% jump from its 2023 turnover and solidifies Synthesia AI app as one of Europe’s most commercially successful AI startups. The news came bundled with a major strategic investment from Adobe Ventures, a move signaling strong confidence in AI-powered video as the next frontier in enterprise communications.

Founded in 2017, the platform lets companies generate realistic AI avatars that can read out scripts for internal comms, training, and learning content. Think of it as a studio-less, actor-free production environment, one that’s now used by over 70% of the Fortune 100.

A Generational Software Business in the Making

CEO and co-founder Victor Riparbelli described the revenue leap as validation of the company’s product-market fit.

“Reaching $100 million in ARR underscores the significant value and impact our AI video platform and solutions bring to enterprises,” Riparbelli said. He added that the team remains focused on building a “generational software business.”

The company’s clients include major financial institutions, tech giants, and global retailers. Many use the product to localize training material across multiple markets in minutes. Others are leveraging it to onboard thousands of employees remotely, without ever shooting a second of real video.

The model is simple but powerful: users select an avatar from the app’s growing library or pay to create a custom digital twin. The result is an AI-generated presenter who reads out uploaded scripts with a remarkably lifelike tone and gestures.

Adobe Joins the Table

Perhaps just as significant as the revenue milestone is Adobe’s recent investment. The move aligns with Adobe’s broader interest in creative automation and AI-enhanced content workflows. For Synthesia AI, it’s more than capital, it’s strategic validation.

“The Adobe Ventures investment represents a powerful endorsement of our vision for enterprise-grade video communications, enabling us to deliver even greater innovation and customer value,” Riparbelli said. The deal is expected to pave the way for deeper collaboration on tools and content integrations.

The latest Synthesia AI product updates include live collaboration, enhanced screen recording tools, and advanced localization support. Those updates have made it easier for enterprise teams to replace conventional video production with faster, scalable alternatives.

“We are incredibly proud to announce these milestones,” Riparbelli added.

From UK Underdog to AI Standout

With a valuation topping $2 billion following its $180 million Series D round in January, the Synthesia AI app now ranks among the UK’s top three AI startups. Its rise has attracted both investors and many policymakers.

Tech Secretary Peter Kyle praised the milestone as a win for Britain’s AI ecosystem. “It’s great to see yet another British tech company attracting international investment.”

“And that’s in part because we’re creating the environment where home-grown companies and innovators can flourish and do what they do best,” Kyle said, pointing to government efforts to foster innovation and growth.

The software is also doubling down on content partnerships. It recently struck a deal to train its next-gen AI models using Shutterstock’s extensive content library, a move that could further raise the quality and range of its avatars.

The Future of Enterprise Video

The startup’s success reflects a broader shift in how companies approach communication. With hybrid work becoming the norm, asynchronous video content is gaining ground, and Synthesia AI is positioning itself as the default solution.

Corporate clients no longer want to send bulky video files or spend weeks coordinating production schedules. They want polished video on demand, scalable across time zones, and customizable for every region. Synthesia AI app delivers that and more.

Since AI chatbots and generative art get most of the public spotlight, the Synthesia AI app has strategically carved out a lucrative niche. It’s proving that enterprise-grade AI doesn’t need hype; it needs utility, reliability, and measurable ROI.

The numbers speak for themselves. A 300% revenue leap, backing from a global software giant, and adoption by the world’s most powerful corporations.

Synthesia AI app didn’t just cross $100 million. It’s redrawing the map of AI-powered enterprise communication.